All posts by Sergey Armeyskov

Understanding Russia with a Russian

The Art of Ad: Russia’s ‘Imperial’ Bank Ads

"Imperial' Bank

In the world where art turned into advertising, ads became art

Captain Obviov

I remember I used to watch the ‘Imperial’ bank (1990-1999) ads on Russian TV in the 90s. The bank is now as dead as Julius Caesar (RIP) but the ads remain. Here are the ones with English subtitles. Actually there’s more of them. Enjoy! Continue reading The Art of Ad: Russia’s ‘Imperial’ Bank Ads

Gusli

Viktor Vasnetsov - Guslyary (Gusli musicians), 1899.
Viktor Vasnetsov – Guslyary (Gusli musicians), 1899.

Gusli

is one of the oldest musical instruments that have played an important role in the Russian music culture. The Greek historians Theophylact Simocatta and Theophan were the first to mention the gusli. During the war at the end of the 6th century, the Greeks took Slavonic prisoners and found a musical instrument named the Gusli. This corresponds to what the Arabic authors Al-Masudi and Ibn-Dasta mentioned in the 10th century.

Continue reading Gusli

The Memes of Our Lives, or How the Internet Shapes Reality in the Current Year

#MakeTrumpBaneAgain

A vision of the future (German magazine, 1930).

Speaking of predictions, or rather visions of the future, I like reading those of the past. There is something essentially human in the act of trying to break from the banality of one’s own existence and explore the Fourth Dimension – Time. Russian futurist and poet Velimir Khlebnikov in his 1921 piece titled ‘Radio of the Future’ (Radio Budushchego) wrote:

Radio of the Future – the main tree of consciousness – will open up the way of solving infinite tasks and will unite mankind. […] Imagine the main camp of the Radio: web of wires in the air, lightning going out and sparkling again, shifting from one end of the building to another. Blue round lightning ball hanging in the air like a shy bird; obliquely stretched wires. Every day flocks of news about the life of the spirit, resembling a spring flight of birds, are spread from this point on the globe.

Read more here.

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#MakeTrumpBaneAgain